This campaign was meant to remind Alfa Laval’s customers of what their job is all about: creating meaningful moments in people’s lives, moments worth making great. It’s about creating the greatest experience their customers could have when drinking orange juice. We wanted Alfa Laval to remind their customers of that.
In order to achieve this, we created a key visual showing a group of people enjoying dinner together, having all relevant industries represented on a dinner table through different end products, such as wine, juice and sauces. Industry-specific shots as well as short videos complete the campaign, the material having been used on social media, print and other campaign channels.
This approach stands out from an otherwise rather unemotional mass, addressing feelings everyone of us knows and cherishes.