January 30, 2017
This campaign reminded Alfa Laval’s customers of what their job is all about: creating meaningful moments in people’s lives, moments worth making great.
In order to achieve this, we created a key visual showing a group of people enjoying dinner together, having all relevant industries represented on a dinner table through different end products, such as wine, juice and sauces. Industry-specific shots as well as short videos complete the campaign, the material having been used on social media, print and other campaign channels.
This approach stands out from an otherwise rather unemotional mass, addressing feelings everyone of us can relate to and cherishes.
Created while working as an Art Director at W Communication Agency.